MOTION DESIGNER
INTERACTION DESIGNER
VR/XR SPECIALIST


︎ABOUT  
︎RESUME



︎ MOTION  
︎ EXHIBITION 
︎ VR/XR & TECH ART



︎ MORE

︎ PROJECT LIST



HYUNGIN CHOI | Brooklyn, NY | +1 347 272 5490 | hc3690@nyu.edu

SUMMARY

Innovative motion designer, interactive storyteller, product designer, and interdisciplinary researcher with over a decade of expertise in professional design fields, including broadcast media, film, and exhibitions. Recent projects blend emerging technologies (XR, AI, AR/VR) with storytelling to craft immersive and emotionally resonant experiences. She is passionate about fostering creativity and inclusivity through design, technology, and interdisciplinary collaboration, and excels in developing narrative-driven projects that integrate diverse sensory modalities to deepen audience engagement and empathy.



EDUCATION


New York University, Brooklyn, New York, United States
Interactive Telecommunication Program (ITP), Tisch School of The Arts — MPS

  • Interactive Design, Physical Computing, Immersive Design,  Virtual Production, Mixed Reality, Game Design, Machine Learning.

Hongik University, Seoul, South Korea
Interaction Design — MFA

  • User Experience Design, User Interface Design, Interaction Design, Research for Interactive Content in Brand Promotion.
  • Master’s Thesis (research)
    : Analysis of Experiential Content Utilizing Multi-Sensory Interface :Focusing on the Cases of Brand Experience Marketing(2019)

Industrial Design — BFA

  • Interior Design, Environmental Design, Public Space Design, Theatrical Stage Design  



SKILLS


  • Immersive Technologies: Unreal Engine, Unity, TouchDesigner
  • Motion & Interaction Design: Adobe Creative Suite, Cinema 4D, Blender, Rive, Figma, TouchDesigner
  • Programming & Prototyping: P5.js, Node.js, JavaScript, Arduino
  • Product Design: Designed user experiences and interfaces, conceptualized product features, and contributed to the overall design strategy, ensuring alignment with user needs and business goals.
  • Research Expertise: Multi-sensory design, human-computer interaction, narrative construction, emerging technologies.
  • Leadership & Project Management: Led cross-functional teams, managing end-to-end project development from ideation through to final delivery, collaborating with specialists to ensure cohesive, user-centered solutions.



SELECTED AWARDS & SHOWCASES


  • Awarded TSOA Graduate Scholarship | Red Burns Scholarship | Rudin ITP Scholarship (2022 - 2024)
  • ITP Thesis Show (2024): Presented and showcased mixed media project, "Connected-Disconnected" Link
  • XR Guild Showcase (2024): Presented and showcased "Connected-Disconnected"
  • ITP Spring Show (2024): Showcased "Connected-Disconnected"
  • ITP Winter Show (2023): Showcased VR project, "Disease of Doubt" Link
  • ITP Winter Show (2023): Showcased AI-driven interactives, "Sound Communication" Link
  • The Call (2020): Art direction and motion graphics in VFX contribution for the award-winning film, screened at multiple international festivals and currently streaming on Netflix. Link
  • CHINAPLAS 2018 | CHINAPLAS 2017: Conducted end-to-end interactive application for "Automotive" for SK Global Chemicals, showcased at Asia's leading plastics and rubber exhibition. Link   Portfolio Link
  • CES Innovation Award (2017): Designed and led project for content creation of "WATER MAP, AIR MAP, SLEEP MAP" for Coway, showcased at CES 2017.  Link 1   Link 2   Portfolio Link
  • CES Innovation Award (2016): Designed and led project for content creation of "IO Care" and "Total Care Solution" for Coway, showcased at CES 2016.  Portfolio Link
  • Sculpture in Motion (2016): Designed motion graphics artwork as a media artist for Hyundai Motors' exhibition. Link 1   Link 2   Portfolio Link



WORK EXPERIENCE


Senior Motion Designer, Interaction Designer, Project Lead, & Content Design Consultant | Cultural Institutions, Exhibitions and museums | motionEmotion LAB, Seoul, Korea, 2013 – 2018

  • Delivered award-winning brand motion graphics and data visualizations showcased at CES (2016, 2017).
  • Designed engaging multimedia content, translating complex data into visually impactful narratives for global audiences.
  • Designed interactive exhibition elements integrating user participation and content to deepen audience engagement.
  • Spearheaded the conceptualization and execution of information design and interactive media for museums and major clients in the technology and automotive industries.
  • Partnered with cross-disciplinary teams to implement interactive design strategies into client communications.
  • Collaborated with cross-functional teams to enhance user engagement through experimental design solutions.

Art Director | Film, Commercials | RD 101, Seoul, Korea, 2019 – 2020

  • Supervised and directed the art team specializing in matte painting, concept art, and motion graphics for film and commercial projects.
  • Led the visual concept development and ensured alignment with the creative theme for feature films, commercials, and music videos.
  • Partnered with filmmakers and producers to design and implement visually compelling motion sequences and VFX.
  • Managed cross-functional teams, providing guidance to artists and ensuring timely delivery of high-quality visual content.
  • Collaborated with clients, including major film studios and global brands, to deliver tailored design solutions for various media platforms.

Media Artist & Freelance Motion Designer | Various Clients, Korea, 2010 –2022

  • Delivered motion and interaction design solutions for exhibitions, including Hyundai Motors’ Sculpture in Motion (2016).
  • Designed visual effects and motion sequences for exhibitions and media projects, collaborating with filmmakers and producers.
  • Partnered with film directors and producers to craft visual effects and narrative-driven motion sequences for TV shows, commercials and films.

>> Discover detailed project information and the client list here >>  Project List



TEACHING & MENTORSHIP EXPERIENCE


Kaywon University of Art & Design, Department of Advertising & Branding, South Korea
Adjunct Faculty (Courses: Motion Graphics, Interaction Design), March 2015 - June 2022

  • Designed curriculum combining creative design and technologies.
  • Fostered inclusive, hands-on learning environments rooted in constructionist principles.
  • Incorporated UX research methods (e.g., user interviews, surveys, usability testing, personas, journey mapping) to connect design outputs with brand and service design.
  • Received high evaluations for empowering students to explore innovative creative practices.
  • Mentored students on industry-driven projects, integrating emerging technologies into creative design solutions while connecting brand identity with innovative design features.



PROJECTS & RESEARCH


Connected-Disconnected (2024~) Link

  • Explored mixed-reality platforms (hypertext, VR, 3D) to investigate how distinct technical features mediate human interactions, seeking new possibilities through innovative methods.
  • Developed narrative-driven experiences where participants immersed themselves in protagonists’ consciousness, exploring themes of connection and control.

Sound Communication (2023-2024) Link

  • Conducted AI-driven sentiment analysis experiments that transformed text into soundscapes for non-verbal emotional communication.
  • Explored multi-sensory communication methods inspired by the interaction between text, sound, and emotions.

Disease of Doubt (2023) Link

  • Co-designed a VR and physical theater experience to depict psychological states of Obsessive-Compulsive Disorder (OCD).
  • Used immersive media to foster empathy for mental health challenges.

Secret Words (2023) Link

  • Created an intuitive, sound-reactive projection where hidden words are revealed through audience interaction, symbolizing the concept 'Spit out your secret words.'
  • Explored themes of self-expression and how people connect through public and private communication, emphasizing the interplay between visibility and voice.
  • Showcased how participatory design and sound-visual interaction amplify emotional storytelling.

Analysis of Experiential Content Utilizing Multi-Sensory Interface: Focusing on the Cases of Brand Experience Marketing (2019)

* Published in 2019, this thesis is archived in the National Assembly Library of Korea Link.
  • Focused on event content strategies to reinforce brand image through multi-sensory interfaces.
  • The study categorized 70 cases into 4 clusters: Intuitive Behavior, Emotional Sharing, Control-Immersion, and Passive Reaction.
  • Developed a framework for experiential content design, integrating sensory combinations and interaction methods aligned with brand messaging.
  • The research contributes to the planning of multi-sensory experiential content and its applications in marketing strategies.